HOLA I’M LEO, PRODUCT DESIGNER 👋

I design products that users value and businesses Grow on.

10+ years across fintech, energy, and ecommerce — through an 1x IPO, 1x acquisition, and every scale between. AI-forward and data-informed, most recently a 125% enrollment lift at Optiwatt.

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PARTNERS I’VE WORKED WITH

Optiwatt

Redesigning Optiwatt's Growth Engine from Sign-Up to Smart Charging

End-to-end redesign of Optiwatt's sign-up, enrollment, and Smart Charging experience that resulted in 125% increase in enrollments.

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Pointdexter

Designing & Building A FINTECH App only using AI in 4 hours

Pointdexter is an iOS app that uses AI to help credit card users maximize rewards, track points, and set savings goals.

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Optiwatt

From Zero to Shipped: Unlocking Customer Savings and a New Revenue Stream

The feature that unlocked a new revenue stream, optimized thermostat usage, and launched a successful pilot program at 85% retention.

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APPOINTIT

A mobile app interface showcasing several screens on a red background. The screens display features of an appointment booking app, including a welcome page, a calendar for selecting dates, a spa booking page with services listed, a payment screen with credit card information, and a map view for location selection. The app is named "AppointIn."

Launched an all-in-one booking app, driving 5000+ signups in week 1

From concept to seed round, we launched the all in one booking app with 5,000+ app sign ups in the first week.

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XCOVER

Webpage screenshot of a travel protection booking service. The page includes fields for destination countries, trip dates, number of travelers, and total trip cost. Offers features like submitting a claim worldwide, fast payouts, and 24/7 language support. Sections detail coverage options like comprehensive, trip cancellation, and medical protection.

ENABLING d2C ACQUISITION & POST PURCHASE PARTNER SALES

Launching a new acquisition and revenue channel for partners and the business with an 11.5% conversion rate and 10+ new partner contracts.

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CLYDE

A digital notification card with the text 'Claim Approved!' featuring a shield icon with a check mark. Below, it displays a promo code 'A0V9CIPPRR' and a 'COPY' button on a gradient orange and purple background.

Improving THE Claims EXPERIENCE and Operational Efficiency

Auditing & optimizing the claims experience for our customers and internal team by reducing the cost per claim by $2.30.

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WINC

Four smartphone screens displaying a wine preference survey on the Winc app, including questions about wine type preference, wine shopping locations, and other wine interests, with personalized wine recommendations.

OPTIMIZING the Palate Quiz to Maximize Conversion and Engagement

Redesigning the main acquisition channel for conversion and strengthen brand connection by increasing wine selection by 12%.

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COLLABORATION IS KEY

  • Man in blue suit jacket smiling outdoors with trees and sky in the background.

    "Leo seamlessly bridges the gap between design, engineering, and product teams, ensuring a smooth development process and a shared vision."

    Ben Bishop / Engineering Manager

  • "Leo nearly doubled our product development velocity by asking sharp questions and delivering explorations close to final. He's deeply data-driven, tracks analytics, watches real customers, and consistently pushes for simplicity — a true startup product designer who will improve your product."

    Rajesh Nerlikar / VP of Product

  • Man smiling with a beard in black and white, yellow background

    "He played a huge role in shaping our product design and research process, bringing clarity and structure to how we worked...Leo brought an amazing vibe to the team"

    Chris Agiasotis / Design Director

  • Woman smiling in front of a textured wall.

    "Leo was our team's advocate for creating data-driven customer centric designs, and translating complex user needs into iterative solutions. He is also an organised operator, with strengths in bringing structure to ambiguous problems."

    Gloria Liu / Product Manager

  • Person standing on a city street with buildings and street signs in the background.

    "He takes complex problems and turns them into clear, user-friendly solutions that drive real impact...Leo is the kind of teammate every company wants!"

    Yury Berazouski / Lead QA Engineer

  • Black and white photo of a person with long hair and tattoos, wearing a black T-shirt, smiling against a plain background.

    "Leo is not only a thoughtful, disciplined, and talented designer, he is an absolutely delightful human being. Leo is passionate about his design practice and living a creative life."

    Sara Blake / Founding Design Director

  • Smiling person in a blue button-up shirt against a plain background.

    "He is someone I can trust on any project and I continue to be impressed by his thoughtfulness and quality of work. He always goes above and beyond no matter how big or small the task is"

    Jordan Nathan / CEO at Caraway

42 HAPPY CLIENTS •

42 HAPPY CLIENTS •

250+ Cups of matcha •

250+ Cups of matcha •

Contact ME

Interested in working together? Fill out some info and I will be in touch shortly. Can’t wait to hear from you!