DESIGN BETTER PRODUCTS •
DESIGN BETTER PRODUCTS •
Staff Product Designer driving business impact across fintech, insurtech, and ecommerce. 10+ years of experience spanning acquisitions and IPOs, using AI, systems thinking, and strong craft to deliver results.
Hola, I’m Leo Gonzalez 👋
PARTNERS I’VE WORKED WITH
Optiwatt
Redesigning Optiwatt's Growth Engine from Sign-Up to Smart Charging
End-to-end redesign of Optiwatt's sign-up, enrollment, and Smart Charging experience that resulted in 125% increase in enrollments.
Pointdexter
Designing & Building A FINTECH App only using AI in 4 hours
Pointdexter is an iOS app that uses AI to help credit card users maximize rewards, track points, and set savings goals.
Optiwatt
From Zero to Shipped: Unlocking Thermostat Savings and a New Revenue Stream
The feature that unlocked a new revenue stream, optimized thermostat usage, and launched a successful pilot program at 85% retention.
APPOINTIT
Empowering seamless booking & endless discovery
From concept to seed round, we launched the all in one booking app with 5,000+ app sign ups in the first week.
XCOVER
ENABLING d2C ACQUISITION & POST PURCHASE PARTNER SALES
Launching a new acquisition and revenue channel for partners and the business with an 11.5% conversion rate and 10+ new partner contracts.
CLYDE
Improving THE Claims EXPERIENCE and Operational Efficiency
Auditing & optimizing the claims experience for our customers and internal team by reducing the cost per claim by $2.30.
WINC
OPTIMIZING the Palate Quiz to Maximize Conversion and Engagement
Redesigning the main acquisition channel for conversion and strengthen brand connection by increasing wine selection by 12%.
COLLABORATION IS KEY
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"Leo seamlessly bridges the gap between design, engineering, and product teams, ensuring a smooth development process and a shared vision."
Ben Bishop / Engineering Manager
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"Leo nearly doubled our product development velocity by asking sharp questions and delivering explorations close to final. He's deeply data-driven, tracks analytics, watches real customers, and consistently pushes for simplicity — a true startup product designer who will improve your product."
Rajesh Nerlikar / VP of Product
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"He played a huge role in shaping our product design and research process, bringing clarity and structure to how we worked...Leo brought an amazing vibe to the team"
Chris Agiasotis / Design Director
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"Leo was our team's advocate for creating data-driven customer centric designs, and translating complex user needs into iterative solutions. He is also an organised operator, with strengths in bringing structure to ambiguous problems."
Gloria Liu / Product Manager
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"He takes complex problems and turns them into clear, user-friendly solutions that drive real impact...Leo is the kind of teammate every company wants!"
Yury Berazouski / Lead QA Engineer
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"Leo is not only a thoughtful, disciplined, and talented designer, he is an absolutely delightful human being. Leo is passionate about his design practice and living a creative life."
Sara Blake / Founding Design Director
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"He is someone I can trust on any project and I continue to be impressed by his thoughtfulness and quality of work. He always goes above and beyond no matter how big or small the task is"
Jordan Nathan / CEO at Caraway
42 HAPPY CLIENTS •
42 HAPPY CLIENTS •
250+ Cups of matcha •
250+ Cups of matcha •
Contact ME
Interested in working together? Fill out some info and I will be in touch shortly. Can’t wait to hear from you!