Punched is making couponing great again. Score crazy savings on third-party sites with flash deals or choose to compete against other Punchers for even bigger prizes. The goal of launching their product was to provide coupon seekers with a fun & unique way to shop around. The branding we launched was very lo-fi, 8-bit graphics, and nostalgic to when we were first introduced to games. The target audience were millennials and we felt that would resonate with them best.