Xtava

Xtava is a hair care brand that supports all hair types. They have dominated the hair care market on Amazon with their hot tools and were ready to launch a line of hair styling products to support their success. I took on the role of revamping Xtavas branding & completely redesigning the website from the ground up. Since the launch of the new branding, Xtava has been featured on The Today Show, Bustle, Refinery29, and Nylon Magazine.